CRM

HubSpot Contacts CSV import requirements

Import contacts into HubSpot CRM with lifecycle stage and company mapping. Below are the 11 columns the import expects, including 1 required field, the formats each one accepts, and the errors that most often cause a failed import.

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HubSpot Contacts CSV columns

Header names are matched automatically — the “also accepted” names are mapped to the correct HubSpot Contacts field. Dates should use the YYYY-MM-DD format.

ColumnRequiredType & rulesAlso accepted headers
EmailYesEmail addressemail, Email Address, email_address, E-Mail, e-mail
First NameNoTextFirstName, first_name, First, Given Name, firstname
Last NameNoTextLastName, last_name, Last, Surname, lastname
PhoneNoPhone numberphone, Phone Number, phone_number, Tel, Telephone
CompanyNoTextcompany, Company Name, company_name, Organization
WebsiteNoWeb address (URL)website, Web, URL, url
Job TitleNoTextTitle, title, job_title, Position, Role
CityNoTextcity
StateNoTextstate, State/Province, Province, Region
CountryNoTextcountry, Country/Region
Lifecycle StageNoPicklistAllowed: subscriber, lead, marketingqualifiedlead, salesqualifiedlead, opportunity, customer, evangelist, otherlifecycle_stage, LifecycleStage, Stage

Common HubSpot Contacts import errors

  • Column headers that don’t match HubSpot Contacts field names (for example "Email Address" instead of "Email").
  • Missing or empty required columns: Email.
  • Invalid or mixed-case email addresses, stray spaces, and duplicate emails across rows.
  • Phone numbers in inconsistent formats (dots, brackets, missing country codes).
  • Website values missing the http:// or https:// prefix.
  • Picklist values that don’t exactly match the allowed options, including capitalization.
  • Hidden problems: wrong file encoding, a byte-order mark, extra blank rows, and leading or trailing whitespace.

How to check your file before importing

  1. Open the free validator and upload your CSV, TSV or Excel file — nothing leaves your browser.
  2. Choose HubSpot Contacts and confirm the suggested column mapping.
  3. Review the four-layer report: structure, formats, content and cross-field rules.
  4. Apply one-click repairs, then download the clean file and import it.
Start the free check

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